Privacy Policy

Last Updated: October 9, 2025

This Privacy Policy describes how Velvet Paw Press (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from velvetpawpress.com (the “Site”).

1. Controller of Your Information

The data controller responsible for your personal information is:
Velvet Paw Press
info@velvetpawpress.com

2. Information We Collect

We collect information to provide and improve our services. The types of information we collect are:

A. Information You Provide Directly:

  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect your name, billing address, shipping address, email address, and phone number.

  • Payment Information: All payment details are processed securely by our payment processors (e.g., Stripe). We do not store your full credit card numbers on our servers.

  • Account Information: If you create an account, we collect your username and password.

  • Communication Information: If you contact us for customer support, we collect the content of your messages and your contact information.

B. Information Collected Automatically:

  • Technical Data: When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.

  • Usage Data: As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We collect this information using “Cookies” and similar technologies.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Fulfill Your Orders: We use your Order Information to:

    • Process your payments.

    • Arrange for shipping of physical products (by sharing necessary data with Printful).

    • Provide you with invoices and/or order confirmations.

    • Communicate with you about your order.

  • To Provide Digital Products: We use your email and order information to enable digital downloads and provide access to purchased files.

  • To Communicate With You: We use your contact information to respond to your inquiries and provide customer support.

  • For Marketing (with your consent): If you opt-in, we may use your email address to send you information about new products, promotions, and other updates. You can opt-out at any time.

  • To Improve Our Site: We use Technical and Usage Data to analyze how customers use the Site, to screen for potential risk and fraud, and to improve and optimize our Site.

4. Legal Basis for Processing (Under GDPR)

As a business based in Portugal, we process your personal data in accordance with the General Data Protection Regulation (GDPR). Our legal bases for processing are:

  • Performance of a Contract: Processing your Order Information is necessary to fulfill the contract we have with you (e.g., to process your payment, arrange for shipping, and provide you with order confirmations).

  • Legitimate Interest: We process Usage and Technical Data for our legitimate interests in operating and improving our Site, and for fraud prevention.

  • Consent: We rely on your consent to send you direct marketing communications. You can withdraw your consent at any time.

5. Sharing Your Information

We share your Personal Information with third parties to help us use it, as described above.

  • Printful, Inc.: We share your name, shipping address, and email address with Printful so they can manufacture, ship, and provide tracking for your order. Please review Printful’s Privacy Policy for details on how they handle your data.

  • Payment Processors: We share your payment information with our payment processors (e.g., Stripe, PayPal) solely to complete your transaction. Their use of your information is governed by their own privacy policies.

  • Service Providers: We may share data with other service providers who assist us with hosting, analytics, email delivery, and marketing.

  • Legal Compliance: We may disclose your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

6. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA), such as the United States (where Printful is based). We ensure all third-party providers use appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data in accordance with EU law.

7. Data Retention

  • Order Information: We will retain your Order Information for as long as necessary to comply with our legal and tax obligations (typically 10 years under Portuguese law for invoicing records).

  • Customer Accounts: We retain your account information for as long as your account is active.

  • Marketing Data: We retain your contact information for marketing purposes until you withdraw your consent or unsubscribe.

8. Your Data Protection Rights (Under GDPR)

If you are a resident of the EEA, you have the following rights:

  • Access: The right to request copies of the personal data we hold about you.

  • Rectification: The right to request that we correct any inaccurate or incomplete personal data.

  • Erasure (“Right to be Forgotten”): The right to request that we delete your personal data, under certain conditions.

  • Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.

  • Data Portability: The right to request that we transfer the data we have collected to another organization, or directly to you, in a structured format.

  • Object to Processing: The right to object to our processing of your personal data, particularly for direct marketing.

To exercise any of these rights, please contact us at info@velvetpawpress.com. We may need to verify your identity before processing your request.

9. Cookies

We use Cookies to maintain your session, remember your preferences, and analyze site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on our Site with a new “Last Updated” date.

11. Contact Us

If you have any questions, wish to exercise your rights, or want to lodge a complaint, please contact us at:
Email: info@velvetpawpress.com

For Portuguese residents, you also have the right to lodge a complaint with the national data protection authority, the Comissão Nacional de Proteção de Dados (CNPD).